Online content marketing is a huge trend in online marketing and for a good reason. If you're the owner of an online business, it is a great way to promote your business for relatively low costs. Done correctly it can increase your brand awareness, create loyal, repeating customers and eventually increase sales. Unfortunately, many who throw around the phrase have no idea what it is, and how to do it correctly and end up throwing away their money. This article will help you understand what is online content marketing, and how you can use it to your advantage.
At its core, content marketing is a marketing approach that focuses on creating and distributing content to a defined audience. Content can be an article, a video or even an infographic. It can be published on your website, Youtube channel or any other social media platform and then promoted to reach your target audience.
The interesting thing about this marketing technique is that while eventually aimed at promoting your products, services or what ever you are trying to sell your clients, you’ll be providing them with content that is not always directly related to your products, but content that you know is interesting to your target audience and may eventually lure them into your online business.
For example, if you have an online store for baby products, your target audience is probably parents to babies. Your content will focus on topics related to the baby's growth, needs, sleep issues etc. This content does not necessarily focus on the products you're selling but done correctly it will lure potential customer to your store and bring them one step closer to buying your baby products.
The answer is Yes! Good content will motivate other websites to link to your websites. Search engines, especially Google will then reward you for the additional links by improving your ranking.
Here are a few tips to help you get started on your online content marketing:
The first thing you need to do before you start is setting business goals. Many online marketers don't really know if their marketing activity is in any way helping their business. setting clear, measurable goals will help you determine the success of your activity. In defining your goals use terms like reach, visitors, conversion and of course sales.
Next you need to clearly and accurately define your target audience - who they are, how old are they, are they men, women, what are they interested in, how are they related to your business and where can you reach them.
The next phase is creating your content. When creating your content remember that you shouldn't constantly write about your product. Writing about your product and how it can benefit your target audience is a valid content but to get them interested you must also create content about other topics that they will find interesting. Remember that internet users are lazy. They don't always feel like reading. Rich media like videos and images will definitely get them one step closer to your content and business. Also, remember that creating high quality content is key to your success. Poor, chewed up content will not be interesting and will not help your business.
The best content is worth nothing if it doesn't reach its readers. If you create great content but no one knows about it, it is worth nothing to you, That's why distributing your content in the right channels is crucial. Find out where your target audience hangs out. See which Facebook groups are relevant to them, which communities they love to join and make sure you are present in each of them. Try to identify opinion leaders and see if you can get them interested in your content. One opinion leader that published your content will do wonders to your strategy.
Always check your success at the end of the campaign. Learn from your mistakes and try to adapt your plan accordingly.